Scot McKnight's Jesus Creed is an excellent book.  It begins beautifully and I imagine Scot's main message of loving God and others will resonate with most readers as I found it impacting.  The Shema in Deuteronomy 6:4-9 "... Love the Lord your God with all your heart and with all your soul and with all your strength ..." and Leviticus 19:18, "Love your neighbor as yourself" combine together in Mark 12:30-31 form McKnight's "Jesus Creed".