Russian Orthodox Marketing Backlash
January 10, 2008 - 9:16pm by ThomasOver in the land of fabriche eggs and stacking dolls the Russian Orthodox church has organized a campaign against a Coca-Cola marketing scheme on their refrigerated machines. Coca-Cola had branded the machines with a picture of a Russian Orthodox church in an attempt to Russianize their corn-syrup and artificial flavor laced products.
For the Russian church, it was important that their religion not be associated with the type of unrelenting capitalism that Coca-Cola impetimizes. They were as strong as to say the advertisements were blasphemous. Would the American church be willing to stand up, be prophetic, and do the same thing?
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